We are hiring Digital Marketing Specialist / Digital Marketer
Job Overview:
- G-TEC Computer Education, Nalanchira is seeking a results-driven Digital Marketer to plan, execute, and optimize our digital growth strategies. The primary goal of this role is to build brand awareness across local student communities, drive qualified course inquiries, manage ad campaigns (Meta & Google), and maintain an engaging social media presence for our software, multimedia, accounting, and IT courses.
Key Responsibilities:
- Lead Generation & Campaign Management: Plan and execute targeted paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads to generate high-intent student leads for upcoming batches.
- Social Media Management: Create, curate, and publish daily engaging content (reels, carousels, student testimonials, course announcements, event updates) across Instagram, Facebook, LinkedIn, and YouTube.
- Content & Creative Coordination: Work on basic graphic design and short-form video editing (Reels/Shorts) using tools like Canva or Premiere Pro; write persuasive ad copies and captions in English and Malayalam.
- Local SEO & Google Business Profile: Optimize the Google Business Profile (GBP) for local search visibility, manage student reviews, post regular updates, and maintain high local search rankings in and around Thiruvananthapuram.
- Inquiry Nurturing & Follow-up Support: Coordinate closely with the academic counseling/admissions team to track lead quality, refine targeting, and assist with WhatsApp/Email marketing campaigns.
- Analytics & Reporting: Track key performance indicators (CPL, reach, conversions, engagement rates) and present weekly/monthly ROI reports to branch management.
Qualifications & Requirements:
- Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, Mass Communication, or any related field (Certifications in Digital Marketing/Google Ads are a strong plus).
- Experience: 1 to 2 years of hands-on experience in performance marketing and social media management (prior experience in the education, ed-tech, or training institute sector is preferred).
- Language Proficiency: Fluency in Malayalam and English (essential for creating localized marketing content and coordinating campaigns).
- Portfolio: A verifiable track record or portfolio of past social media campaigns, creatives, or lead generation results.
Technical Skills:
- Paid Advertising: Meta Ads Manager, Google Ads (Search, Display, Performance Max).
- Familiarity with databLocal SEO & Web Tools: Google Business Profile management, Google Analytics (GA4), basic on-page SEO principles.ase concepts (SQL/MySQL) is an added advantage.
- Design & Video Tools: Canva (mandatory), Adobe Photoshop, Premiere Pro/After Effects, or mobile editing apps like CapCut/VN.
- Direct Marketing: WhatsApp Business API/automation tools and email marketing software (Mailchimp, Brevo, or similar).
Soft Skills:
- Creativity & Storytelling: Ability to translate technical course benefits into engaging, student-friendly visual and written hooks.
- Analytical Mindset: Comfortable interpreting performance numbers, running A/B tests, and making data-backed budget adjustments.
- Communication & Collaboration: Smooth interdepartmental coordination with academic counselors and management to align campaigns with batch intake goals.
- Proactivity & Ownership: Self-starter attitude capable of managing multiple course launches and seasonal admission rushes independently.
Pay:
- ₹ 12,000 - ₹ 18,000 per month
Job Type & Schedule:
- Fulltime
- 09.00 am to 05.30 pm
Work Location:
- G-TEC EDUCATION Nalanchira | Opposite Bethany College | Nalanchira P O | Trivandrum
Interview Date & Time:
- The date and time for the interview will be informed soon.