• Getting Acquainted with Photoshop

  • The Photoshop Environment
  • Palettes and the Palette Well
  • Creating Custom Workspaces
  • Opening Images
  • Using the File Browser
  • Image Magnification
  • Viewing Document Information
  • Moving the Image
  • Undoing Mistakes and The History Palette
  • Displaying Drawing Guides
  • Making Measurements
  • Adding Annotations
  • Setting Preferences

  Adobe Bridge

  • The Adobe Bridge Environment
  • Display Options
  • Compact Mode
  • Navigating, Opening & Placing Files
  • Searching for Files and Folders
  • Labeling and Rating Files
  • Sorting and Filtering Files
  • Copying, Moving and Deleting Files
  • Stacking and Unstacking
  • Previewing Images and the Loupe Tool
  • Rotating Images
  • Viewing a Slideshow
  • Viewing and Editing Metadata
  • Keywords
  • Mini Bridge

  Basic Image Manipulation

  • Bitmap Images
  • Vector Images
  • Image Size and Resolution Settings
  • Scanning Images
  • Creating New Images
  • Placing Files

  Color Basics

  • Color Modes and Models
  • Color Mode Conversion
  • Previewing Color Differences Between Operating Systems
  • Color Management
  • Foreground and Background Colors
  • Using the Color Picker
  • Selecting Colors with the Color Palette
  • Selecting Colors with the Eyedropper Tool
  • Selecting Colors with the Swatches Panel

  Painting Tools

  • Painting Tools
  • The Brush Tool
  • Blending Modes
  • The Pencil Tool
  • The Color Replacement Tool
  • The Eraser Tool
  • The Magic Eraser Tool
  • The Background Eraser Tool
  • Using the Art History Brush
  • Using the History Brush

  Brush Settings

  • Using the Brushes Palette
  • Creating Custom Brush Tips by Selection
  • Creating Custom Brush Tips in the Brushes Palette
  • ADOBE PHOTOSHOP SYLLABUS
  • Setting Shape Dynamics
  • Setting Brush Scattering
  • Setting Brush Texture
  • Setting Dual Brushes
  • Setting Color Dynamics
  • Setting Other Dynamics
  • Miscellaneous Brush Settings
  • Clearing Brush Settings
  • Saving a Customized Brush
  • Saving a Customized Brush Library

  Making Selections

  • Selection Basics
  • Making Pixel Selections
  • The Marquee Tools
  • Refining Edges of Selections
  • The Lasso Tools
  • The Magic Wand Tool
  • The Quick Selection Tool
  • Selecting by Color Range
  • Adjusting Pixel Selections
  • The Extract Command
  • Copying and Pasting Pixel Selections
  • Saving and Loading Selections

  Filling and Stroking

  • Applying Fills
  • Using the Paint Bucket Tool
  • Using the Gradient Tool
  • Using the Gradient Editor
  • Using Patterns
  • Using the Pattern Maker
  • Stroking

  Layers

  • Using Layers and Layer Groups/Sets
  • Creating Layers and Layer Groups/Sets
  • Stacking and Linking Layers
  • Moving Layer Content with the Move Tool
  • Locking Layers
  • Common Layer Management Tasks
  • Merging and Flattening Layers

  Advanced Layers

  • Layer Styles
  • Adjustment Layers and Fill Layers
  • The Adjustments Panel
  • Masking Layers
  • The Masks Panel
  • Creating Clipping Groups
  • Creating Knockouts
  • Smart Objects
  • Smart Filters

  Text

  • Text Basics
  • Entering Text
  • Selecting Text
  • Editing the Bounding Box
  • Creating a Type Selection
  • Applying Effects to Type Layers
  • Using the Character Panel
  • Checking for Spelling Errors
  • Using the Paragraph Panel

  Drawing

  • Raster vs. Vector
  • Shape Layers and Shape Options (CS6 & Later)
  • Shape Layers and Shape Options (CS5-CS)
  • Using the Shape Tools
  • Using the Pen Tools
  • Using the Anchor Point Tools
  • Using the Paths Palette
  • Working with Paths

  Using Channels and Masking

  • Using the Channels Palette
  • Using Channels
  • Spot Colors
  • Blending Channels and Layers
  • Masks
  • Using Alpha Channels

  Manipulating Images

  • Changing the Canvas Size
  • Rotating and Flipping Images
  • The Rotate View Tool
  • Cropping Images (CS6)
  • Cropping Images (CS5-CS)
  • The Perspective Crop Tool
  • The Slice Tools
  • The Free Transform Command
  • The Smudge Tool
  • Blurring and Sharpening Images
  • Using the Dodge Tool and the Burn Tool
  • The Sponge Tool
  • Filters and The Filter Gallery
  • The Liquefy Command
  • Vanishing Point
  • Content-Aware Scaling
  • The Puppet Warp Tool
  • The Clone Stamp Tool
  • The Pattern Stamp Tool
  • The Healing Brush Tool
  • The Spot Healing Brush Tool
  • The Patch Tool
  • The Content-Aware Move Tool
  • The Red Eye Tool

  Saving Images

  • Saving Images
  • The Save for Web & Devices Dialog Box
  • Printing
  • Printing Images
  • Setting Printing Options

  Automating Tasks

  • Actions and the Actions Palette
  • Playing Actions
  • Editing Actions
  • Playing Pre-Loaded Action

  Help

  • Photoshop Help
  • System Info
  • Online Updates

• What is marketing?
• How we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms and Strategies
• Comparing Digital with Traditional Marketing
• Defining Marketing Goals
• Latest Digital marketing trends
• Case studies of Digital campaigns

• Growth in Mobile Industry
• Benefits of Mobile Marketing
• Mobile Marketing Goals
• Creating a Mobile Website
• App Creation Strategy
• Mobile Search Ads
• Mobile Call Only Campaigns
• Importance of Video Marketing
• Create a Video Campaign
• Location Targeting
• Bidding Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Results of Campaign
• Best Practices of Video Ads
• Mobile Apps Install Campaign
• Mobile Apps Engagement Campaign
• Promoting Site in Mobile Apps
• Targeting Options in Mobile Apps
• Mobile Ad Formats
• Conversion Tracking
• Reporting in Mobile A

• Facebook account setup
• Personal account properties
• Facebook marketing strategy
• Competition analysis
• Facebook business page setup
• Types of Business pages
• Cover photo designing
• Increase the Likes to page
• Page management options
• Types of Posts and Statistics
• Dimensions in Posts
• Creating a post strategy
• Examples of Creative Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps creation
• Integration FB in Site

Facebook Advertising

• What is Facebook Advertising Types of Promotions?
• Audience Targeting
• Advanced Audience Targeting Bidding Strategies
• Ad Formats
• Ad Dimensions and Rules Remarketing Strategy
• Conversion Tracking

• What is Twitter?
• Benefits of Twitter
• How brands use Twitter
• Profile creation and management
• Customizing the profile
• Types of Tweets and Statistics
• Content strategy for Twitter
• Post your First Tweet Analysis of Big Brands
• Twitter Contests
• What is Hashtag?
• #Hashtags and its uses.
• Tools for Twitter marketing
• Twitter Analytics
• Twitter Advertising Types of Campaigns
• Audience Targeting
• Bidding Strategies Reporting

• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Create video marketing strategy
• Viral video examples
• Upload the first video
• How to optimize the video?
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers Annotations and Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Studio

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• Posting content in profile
• LinkedIn Groups
• Finding Jobs in LinkedIn
• Creating company page
• Customization of page Posting in LinkedIn Page
• Advertising LinkedIn

• What is Instagram
• Instagram statistics
• How Brands use Instagram
• Creating Instagram Account
• Tour of Instagram App
• Content strategy and Tips
• Picture Dimensions
• Filters in Instagram
• Using Hashtags
• Popular Brands on Instagram
• Advertising options in Instagram

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• introduction to Mail Chimp
• Mail Chimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a Subscriber List
• Integration of Forms in Site
• Import subscribers in list
• Types of Email marketing campaigns
• Creating an Email Campaign
• What is Newsletter Design a Newsletter?
• Reports
• Marketing Automation

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Strategy Boards in Pinterest Pins and Links
• Generating Engagements
• Using Info Graphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins Pinterest Analytics

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Writing Messages and Creating Content
• Getting Your Message into the Media
• Content Strategy & Challenges
• Blog Marketing
• Social Media Marketing Channels
• Image Marketing
• Video Marketing
• Article and Press Release Marketing
• Email Marketing
• Event Marketing
• B2B Marketing

• How the Search Engine Works?
• Introduction to Keyword Research
• Analyzing Search Engines