Getting Acquainted with Photoshop

• The Photoshop Environment
• Palettes and the Palette Well
• Creating Custom Workspaces
• Opening Images
• Using the File Browser
• Image Magnification
• Viewing Document Information
• Moving the Image
• Undoing Mistakes and The History Palette
• Displaying Drawing Guides
• Making Measurements
• Adding Annotations
• Setting Preferences

Adobe Bridge

• The Adobe Bridge Environment
• Display Options
• Compact Mode
• Navigating, Opening & Placing Files
• Searching for Files and Folders
• Labeling and Rating Files
• Sorting and Filtering Files
• Copying, Moving and Deleting Files
• Stacking and Unstacking
• Previewing Images and the Loupe Tool
• Rotating Images
• Viewing a Slideshow
• Viewing and Editing Metadata
• Keywords
• Mini Bridge

Basic Image Manipulation

• Bitmap Images
• Vector Images
• Image Size and Resolution Settings
• Scanning Images
• Creating New Images
• Placing Files

Color Basics

• Color Modes and Models
• Color Mode Conversion
• Previewing Color Differences Between Operating Systems
• Color Management
• Foreground and Background Colors
• Using the Color Picker
• Selecting Colors with the Color Palette
• Selecting Colors with the Eyedropper Tool
• Selecting Colors with the Swatches Panel

Painting Tools

• Painting Tools
• The Brush Tool
• Blending Modes
• The Pencil Tool
• The Color Replacement Tool
• The Eraser Tool
• The Magic Eraser Tool
• The Background Eraser Tool
• Using the Art History Brush
• Using the History Brush
• Using the Mixer Brush

Brush Settings

• Using the Brushes Palette
• Creating Custom Brush Tips by Selection
• Creating Custom Brush Tips in the Brushes Palette
• ADOBE PHOTOSHOP SYLLABUS
• Setting Shape Dynamics
• Setting Brush Scattering
• Setting Brush Texture
• Setting Dual Brushes
• Setting Color Dynamics
• Setting Other Dynamics
• Miscellaneous Brush Settings
• Clearing Brush Settings
• Saving a Customized Brush
• Saving a Customized Brush Library

Making Selections

• Selection Basics
• Making Pixel Selections
• The Marquee Tools
• Refining Edges of Selections
• The Lasso Tools
• The Magic Wand Tool
• The Quick Selection Tool
• Selecting by Color Range
• Adjusting Pixel Selections
• The Extract Command
• Copying and Pasting Pixel Selections
• Saving and Loading Selections

Filling and Stroking

• Applying Fills
• Using the Paint Bucket Tool
• Using the Gradient Tool
• Using the Gradient Editor
• Using Patterns
• Using the Pattern Maker
• Stroking

Layers

• Using Layers and Layer Groups/Sets
• Creating Layers and Layer Groups/Sets
• Stacking and Linking Layers
• Moving Layer Content with the Move Tool
• Locking Layers
• Common Layer Management Tasks
• Merging and Flattening Layers

Advanced Layers

• Layer Styles
• Adjustment Layers and Fill Layers
• The Adjustments Panel
• Masking Layers
• The Masks Panel
• Creating Clipping Groups
• Creating Knockouts
• Smart Objects
• Smart Filters

Text

• Text Basics
• Entering Text
• Selecting Text
• Editing the Bounding Box
• Creating a Type Selection
• Applying Effects to Type Layers
• Using the Character Panel
• Checking for Spelling Errors
• Using the Paragraph Panel

Drawing

• Raster vs. Vector
• Shape Layers and Shape Options (CS6 & Later)
• Shape Layers and Shape Options (CS5-CS)
• Using the Shape Tools
• Using the Pen Tools
• Using the Anchor Point Tools
• Using the Paths Palette
• Working with Paths

Using Channels and Masking

• Using the Channels Palette
• Using Channels
• Spot Colors
• Blending Channels and Layers
• Masks
• Using Alpha Channels

Manipulating Images

• Changing the Canvas Size
• Rotating and Flipping Images
• The Rotate View Tool
• Cropping Images (CS6)
• Cropping Images (CS5-CS)
• The Perspective Crop Tool
• The Slice Tools
• The Free Transform Command
• The Smudge Tool
• Blurring and Sharpening Images
• Using the Dodge Tool and the Burn Tool
• The Sponge Tool
• Filters and The Filter Gallery
• The Liquefy Command
• Vanishing Point
• Content-Aware Scaling
• The Puppet Warp Tool
• The Clone Stamp Tool
• The Pattern Stamp Tool
• The Healing Brush Tool
• The Spot Healing Brush Tool
• The Patch Tool
• The Content-Aware Move Tool
• The Red Eye Tool

Saving Images

• Saving Images
• The Save for Web & Devices Dialog Box
• Printing
• Printing Images
• Setting Printing Options

Automating Tasks

• Actions and the Actions Palette
• Playing Actions
• Editing Actions
• Playing Pre-Loaded Action

Help

• Photoshop Help
• System Info
• Online Updates

INTRODUCTION TO DIGITAL MARKETING

• What is marketing?
• How we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms and Strategies
• Comparing Digital with Traditional Marketing
• Defining Marketing Goals
• Latest Digital marketing trends
• Case studies of Digital campaigns

Mobile Marketing

• Growth in Mobile Industry
• Benefits of Mobile Marketing
• Mobile Marketing Goals
• Creating a Mobile Website
• App Creation Strategy
• Mobile Search Ads
• Mobile Call Only Campaigns

Video Marketing

• Importance of Video Marketing
• Create a Video Campaign
• Location Targeting
• Bidding Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Results of Campaign
• Best Practices of Video Ads
• Mobile Apps Install Campaign
• Mobile Apps Engagement Campaign
• Promoting Site in Mobile Apps
• Targeting Options in Mobile Apps
• Mobile Ad Formats
• Conversion Tracking
• Reporting in Mobile A

Introduction to SOCIAL MEDIA MARKETING

• What is Social Media?
• SMO
• Benefits of usingSMM
• Social Media Statistics
• Why use Social Media Marketing
• Social Media Strategy
• Impact of Social Media on SEO

• Facebook account setup
• Personal account properties
• Facebook marketing strategy
• Competition analysis
• Facebook business page setup
• Types of Business pages
• Cover photo designing
• Increase the Likes to page
• Page management options
• Types of Posts and Statistics
• Dimensions in Posts
• Creating a post strategy
• Examples of Creative Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps creation
• Integration FB in Site

Facebook Advertising

• What is Facebook Advertising Types of Promotions?
• Audience Targeting
• Advanced Audience Targeting Bidding Strategies
• Ad Formats
• Ad Dimensions and Rules Remarketing Strategy
• Conversion Tracking

• What is Twitter?
• Benefits of Twitter
• How brands use Twitter
• Profile creation and management
• Customizing the profile
• Types of Tweets and Statistics
• Content strategy for Twitter
• Post your First Tweet Analysis of Big Brands
• Twitter Contests
• What is Hashtag?
• #Hashtags and its uses.
• Tools for Twitter marketing
• Twitter Analytics
• Twitter Advertising Types of Campaigns
• Audience Targeting
• Bidding Strategies Reporting

• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Create video marketing strategy
• Viral video examples
• Upload the first video
• How to optimize the video?
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers Annotations and Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Studio
• YouTube Analytics

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• Posting content in profile
• LinkedIn Groups
• Finding Jobs in LinkedIn
• Creating company page
• Customization of page Posting in LinkedIn Page
• Advertising LinkedIn

• What is Instagram
• Instagram statistics
• How Brands use Instagram
• Creating Instagram Account
• Tour of Instagram App
• Content strategy and Tips
• Picture Dimensions
• Filters in Instagram
• Using Hashtags
• Popular Brands on Instagram
• Advertising options in Instagram

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• introduction to Mail Chimp
• Mail Chimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a Subscriber List
• Integration of Forms in Site
• Import subscribers in list
• Types of Email marketing campaigns
• Creating an Email Campaign
• What is Newsletter Design a Newsletter?
• Reports
• Marketing Automation

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Strategy Boards in Pinterest Pins and Links
• Generating Engagements
• Using Info Graphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins Pinterest Analytics

• How the Search Engine Works?
• Introduction to Keyword Research
• Analyzing Search Engines