DIPLOMA IN DIGITAL MARKETING (DDM)
Duration : 6 Months / 216 Hours
OBJECTIVE
DDM24 – GN25701 – 30651F
The objective of the course is to help students to understand digital marketing methods. The aim of the course is to provide participants with a rich set of digital skills to devise, plan and implement an engaging and successful digital strategy that delivers on and supports business objective
COURSE OUTLINE
ADOBE PHOTOSHOP 👈🏽
Getting Acquainted with Photoshop
- The Photoshop Environment
- Palettes and the Palette Well
- Creating Custom Workspaces
- Opening Images
- Using the File Browser
- Image Magnification
- Viewing Document Information
- Moving the Image
- Undoing Mistakes and The History Palette
- Displaying Drawing Guides
- Making Measurements
- Adding Annotations
- Setting Preferences
Adobe Bridge
- The Adobe Bridge Environment
- Display Options
- Compact Mode
- Navigating, Opening & Placing Files
- Searching for Files and Folders
- Labeling and Rating Files
- Sorting and Filtering Files
- Copying, Moving and Deleting Files
- Stacking and Unstacking
- Previewing Images and the Loupe Tool
- Rotating Images
- Viewing a Slideshow
- Viewing and Editing Metadata
- Keywords
- Mini Bridge
Basic Image Manipulation
- Bitmap Images
- Vector Images
- Image Size and Resolution Settings
- Scanning Images
- Creating New Images
- Placing Files
Color Basics
- Color Modes and Models
- Color Mode Conversion
- Previewing Color Differences Between Operating Systems
- Color Management
- Foreground and Background Colors
- Using the Color Picker
- Selecting Colors with the Color Palette
- Selecting Colors with the Eyedropper Tool
- Selecting Colors with the Swatches Panel
Painting Tools
- Painting Tools
- The Brush Tool
- Blending Modes
- The Pencil Tool
- The Color Replacement Tool
- The Eraser Tool
- The Magic Eraser Tool
- The Background Eraser Tool
- Using the Art History Brush
- Using the History Brush
Brush Settings
- Using the Brushes Palette
- Creating Custom Brush Tips by Selection
- Creating Custom Brush Tips in the Brushes Palette
- ADOBE PHOTOSHOP SYLLABUS
- Setting Shape Dynamics
- Setting Brush Scattering
- Setting Brush Texture
- Setting Dual Brushes
- Setting Color Dynamics
- Setting Other Dynamics
- Miscellaneous Brush Settings
- Clearing Brush Settings
- Saving a Customized Brush
- Saving a Customized Brush Library
Making Selections
- Selection Basics
- Making Pixel Selections
- The Marquee Tools
- Refining Edges of Selections
- The Lasso Tools
- The Magic Wand Tool
- The Quick Selection Tool
- Selecting by Color Range
- Adjusting Pixel Selections
- The Extract Command
- Copying and Pasting Pixel Selections
- Saving and Loading Selections
Filling and Stroking
- Applying Fills
- Using the Paint Bucket Tool
- Using the Gradient Tool
- Using the Gradient Editor
- Using Patterns
- Using the Pattern Maker
- Stroking
Layers
- Using Layers and Layer Groups/Sets
- Creating Layers and Layer Groups/Sets
- Stacking and Linking Layers
- Moving Layer Content with the Move Tool
- Locking Layers
- Common Layer Management Tasks
- Merging and Flattening Layers
Advanced Layers
- Layer Styles
- Adjustment Layers and Fill Layers
- The Adjustments Panel
- Masking Layers
- The Masks Panel
- Creating Clipping Groups
- Creating Knockouts
- Smart Objects
- Smart Filters
Text
- Text Basics
- Entering Text
- Selecting Text
- Editing the Bounding Box
- Creating a Type Selection
- Applying Effects to Type Layers
- Using the Character Panel
- Checking for Spelling Errors
- Using the Paragraph Panel
Drawing
- Raster vs. Vector
- Shape Layers and Shape Options (CS6 & Later)
- Shape Layers and Shape Options (CS5-CS)
- Using the Shape Tools
- Using the Pen Tools
- Using the Anchor Point Tools
- Using the Paths Palette
- Working with Paths
Using Channels and Masking
- Using the Channels Palette
- Using Channels
- Spot Colors
- Blending Channels and Layers
- Masks
- Using Alpha Channels
Manipulating Images
- Changing the Canvas Size
- Rotating and Flipping Images
- The Rotate View Tool
- Cropping Images (CS6)
- Cropping Images (CS5-CS)
- The Perspective Crop Tool
- The Slice Tools
- The Free Transform Command
- The Smudge Tool
- Blurring and Sharpening Images
- Using the Dodge Tool and the Burn Tool
- The Sponge Tool
- Filters and The Filter Gallery
- The Liquefy Command
- Vanishing Point
- Content-Aware Scaling
- The Puppet Warp Tool
- The Clone Stamp Tool
- The Pattern Stamp Tool
- The Healing Brush Tool
- The Spot Healing Brush Tool
- The Patch Tool
- The Content-Aware Move Tool
- The Red Eye Tool
Saving Images
- Saving Images
- The Save for Web & Devices Dialog Box
- Printing
- Printing Images
- Setting Printing Options
Automating Tasks
- Actions and the Actions Palette
- Playing Actions
- Editing Actions
- Playing Pre-Loaded Action
Help
- Photoshop Help
- System Info
- Online Updates
ADOBE ILLUSTRATOR 👈🏽
- A Quick Tour of Adobe Illustrator CS6
- Getting to Know the Work Area
- Selecting and Aligning
- Creating and Editing Shapes
- Transforming Objects
- Drawing with the Pen and Pencil Tools
- Color and Painting
- Working with Type
- Working with Layers
- Working with Perspective Drawing
- Blending Colors and Shapes
- Working with Brushes
- Applying Effects
- Applying Appearance Attributes and Graphic Styles
- Working with Symbols
- Combining Illustrator CS6 Graphics with Other Adobe Applications
WORD PRESS 👈🏽
Overview
- Introduction of different Web Technology
- What is WordPress
- How WordPress Works
- Summary
- Setting up and Installing WordPress
- Installation of server
- Installation of WordPress
- Installation of MY SQL
- Summary
HTML
- Introduction of different Web Technology
- Introduction
- HTML Elements
- HTML Attributes
- HTML Headings
- HTML Paragraphs
- HTML Formatting
- HTML Fonts
- HTML Styles
- HTML Links
- HTML Tables
- HTML Lists
- HTML Forms
- HTML Frames
- HTML Iframes
- HTML colours
- HTML Colornames
- HTML Colorvalues
- HTML Quick List
- HTML Layout
- HTML Doctypes
- HTML Head
- HTML Meta
- HTML Scripts
- HTML Entities
- HTML URLs
- HTML URL Encode
- HTML Media
- HTML Audio
- HTML Object
- HTML Video
- HTML YouTube
- HTML Media Tags
- HTML Summary
- HTML5
- HTML5 Introduction
- HTML5 New Elements
- HTML5 Video
- HTML5 Video/DOM
- HTML5 Audio
- HTML5 Drag and Drop
- HTML5 Canvas
- HTML5 SVG
- HTML5 Canvas vs. SVG
- HTML5 Geolocation
- HTML5 Web Storage
- HTML5 App Cache
- HTML5 Web Workers
- HTML5 SSE
- HTML5 Tags
WordPress
- Introduction to Blogging
- First Steps with WordPress
- WordPress Semantics – Learning the Jargon
- New to WordPress – Where to Start
- Using Images
- Wrapping Text Around Images
- Comments in WordPress
- Finding WordPress Help
- Post Formats
- Linking to Posts, Pages, and Categories
- Using Smilies
- Links Manager
- WordPress Feeds
- Customizing Feeds
- How to Use Gravatars in WordPress
- Writing Code in Your Posts
- Using Password Protection
Designing
- Developing a Colour Scheme
- Designing Headers
- CSS Horizontal Menus
- Dynamic Menu Highlighting
- Good Navigation Links
- Next and Previous Links
- Styling for Print
- Designing Your Post Meta Data Section
- Separating Categories in your Post Meta Data Section
- Customizing the Read More
- Formatting Date and Time
- Styling Lists with CSS
- Designing Headings
- Playing With Fonts
- Using Images
- Fun Character Entities
- Comprehensive list of design articles
- Adding a Favicon
Theme Development
- WordPress CSS Information and Techniques
- Finding Your CSS Styles
- Creating Individual Pages
- Uploading Files
- I Make Changes and Nothing Happens
- WordPress Blog Design and Layout
- Using WordPress Themes
- HTML to XHTML
- Custom Post Types
- Stepping Into Templates
- Stepping Into Template Tags
- Template Hierarchy
- The WordPress Loop
- The Loop in Action
- Anatomy of a Template Tag
- Theme Functions File Explained
Website Development
- Validating a Website
- Know Your Sources
- WordPress Housekeeping
- WordPress Site Maintenance
- Finding Server Info
- HTML to XHTML
- Migrating Multiple Blogs into WordPress 3.0 Multisite
- Meta Tags in WordPress
- Search Engine Optimization for WordPress
- Accessibility
FTP Management
- Understanding FTP
- Setting up FTP Server (Live)
- Uploading and downloading FTP contents
- Summary
Sending Emails
- Designing email panel
- How to send an email to various users
- Sending auto emails
- Summary
Deployment
- Deploying application on Web Server
- Implement Word Press Site
- Troubleshooting the project application after implementation
- Summary
INTRODUCTION TO DIGITAL MARKETING 👈🏽
- What is marketing?
- How we do Marketing?
- What is Digital Marketing?
- Benefits of Digital marketing
- Digital marketing platforms and Strategies
- Comparing Digital with Traditional Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital campaigns
MOBILE MARKETING 👈🏽
- Growth in Mobile Industry
- Benefits of Mobile Marketing
- Mobile Marketing Goals
- Creating a Mobile Website
- App Creation Strategy
- Mobile Search Ads
- Mobile Call Only Campaigns
VIDEO MARKETING 👈🏽
- Importance of Video Marketing
- Create a Video Campaign
- Location Targeting
- Bidding Strategies
- Creating Targeting Groups
- Targeting Options in Video Ads
- Types of Ad Formats
- Measuring the Results of Campaign
- Best Practices of Video Ads
- Mobile Apps Install Campaign
- Mobile Apps Engagement Campaign
- Promoting Site in Mobile Apps
- Targeting Options in Mobile Apps
- Mobile Ad Formats
- Conversion Tracking
- Reporting in Mobile A
INTRODUCTION TO SMM 👈🏽
- What is Social Media?
- SMO
- Benefits of usingSMM
- Social Media Statistics
- Why use Social Media Marketing
- Social Media Strategy
- Impact of Social Media on SEO
FACEBOOK MARKETING 👈🏽
- Facebook account setup
- Personal account properties
- Facebook marketing strategy
- Competition analysis
- Facebook business page setup
- Types of Business pages
- Cover photo designing
- Increase the Likes to page
- Page management options
- Types of Posts and Statistics
- Dimensions in Posts
- Creating a post strategy
- Examples of Creative Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
- Facebook Apps creation
- Integration FB in Site
FACEBOOK ADVERTISING 👈🏽
- What is Facebook Advertising Types of Promotions?
- Audience Targeting
- Advanced Audience Targeting Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules Remarketing Strategy
- Conversion Tracking
TWITTER MARKETING & ADS 👈🏽
- What is Twitter?
- Benefits of Twitter
- How brands use Twitter
- Profile creation and management
- Customizing the profile
- Types of Tweets and Statistics
- Content strategy for Twitter
- Post your First Tweet Analysis of Big Brands
- Twitter Contests
- What is Hashtag?
- #Hashtags and its uses.
- Tools for Twitter marketing
- Twitter Analytics
- Twitter Advertising Types of Campaigns
- Audience Targeting
- Bidding Strategies Reporting
YOUTUBE MARKETING 👈🏽
- What is Video Marketing
- Statistics of Video Marketing
- Creating Channel in YouTube
- Customizing the YouTube Channel
- Create video marketing strategy
- Viral video examples
- Upload the first video
- How to optimize the video?
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers Annotations and Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Studio
- YouTube Analytics
LINKEDIN MARKETING 👈🏽
- What is LinkedIn?
- Benefits of LinkedIn Network
- Create a LinkedIn profile
- Optimizing the profile
- Skills and Endorsements
- Recommendations in LinkedIn
- Creating new connections
- Posting content in profile
- LinkedIn Groups
- Finding Jobs in LinkedIn
- Creating company page
- Customization of page Posting in LinkedIn Page
- Advertising LinkedIn
INSTAGRAM MARKETING 👈🏽
- What is Instagram
- Instagram statistics
- How Brands use Instagram
- Creating Instagram Account
- Tour of Instagram App
- Content strategy and Tips
- Picture Dimensions
- Filters in Instagram
- Using Hashtags
- Popular Brands on Instagram
- Advertising options in Instagram
EMAIL MARKETING 👈🏽
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- introduction to Mail Chimp
- Mail Chimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter Design a Newsletter?
- Reports
- Marketing Automation
PINTEREST MARKETING 👈🏽
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy Boards in Pinterest Pins and Links
- Generating Engagements
- Using Info Graphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins Pinterest Analytics
CONTENT MARKETING 👈🏽
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Writing Messages and Creating Content
- Getting Your Message into the Media
- Content Strategy & Challenges
- Blog Marketing
- Social Media Marketing Channels
- Image Marketing
- Video Marketing
- Article and Press Release Marketing
- Email Marketing
- Event Marketing
- B2B Marketing
INTRODUCTION TO SEO 👈🏽
- How the Search Engine Works?
- Introduction to Keyword Research
- Analyzing Search Engines
EXIT PROFILE
Exit Profile 👈🏽
Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.
CAREER PATH
Career Path 👈🏽
- Digital Marketing Analyst
- Digital Marketing Specialist/Expert
- Digital Marketing Team Lead
- Digital Marketing Strategist
- Content Writer