*ഫീസ് ആനുകൂല്യങ്ങളെക്കുറിച്ചറിയുവാൻ വിളിക്കേണ്ട നമ്പർ ☎ : 8547118811 ◆ SAP കോഴ്‌സുകൾ ◆ Tally GST കോഴ്‌സുകൾ ◆ ഗവൺമെൻറ്‌ അംഗീകൃത കോഴ്‌സുകൾ ◆ Web Designing കോഴ്‌സുകൾ ◆ CAD കോഴ്‌സുകൾ ◆ Digital Marketing കോഴ്‌സുകൾ ◆ Accounting കോഴ്‌സുകൾ ◆ Graphic Designing കോഴ്‌സുകൾ ◆ Programming കോഴ്‌സുകൾ ◆ Software കോഴ്‌സുകൾ ◆ DTP കോഴ്‌സുകൾ 📞 കൂടുതല്‍ വിവരങ്ങള്‍ക്ക് ജി-ടെക്കിലേക്ക് വിളിക്കൂ ☎ : 8547118811

DIPLOMA IN DIGITAL MARKETING (DDM)

Duration : 6 Months / 216 Hours

OBJECTIVE

DDM24 – GN25701 – 30651F

The objective of the course is to help students to understand digital marketing methods. The aim of the course is to provide participants with a rich set of digital skills to devise, plan and implement an engaging and successful digital strategy that delivers on and supports business objective

COURSE OUTLINE

ADOBE PHOTOSHOP 👈🏽

  • Getting Acquainted with Photoshop

    • The Photoshop Environment
    • Palettes and the Palette Well
    • Creating Custom Workspaces
    • Opening Images
    • Using the File Browser
    • Image Magnification
    • Viewing Document Information
    • Moving the Image
    • Undoing Mistakes and The History Palette
    • Displaying Drawing Guides
    • Making Measurements
    • Adding Annotations
    • Setting Preferences

    Adobe Bridge

    • The Adobe Bridge Environment
    • Display Options
    • Compact Mode
    • Navigating, Opening & Placing Files
    • Searching for Files and Folders
    • Labeling and Rating Files
    • Sorting and Filtering Files
    • Copying, Moving and Deleting Files
    • Stacking and Unstacking
    • Previewing Images and the Loupe Tool
    • Rotating Images
    • Viewing a Slideshow
    • Viewing and Editing Metadata
    • Keywords
    • Mini Bridge

    Basic Image Manipulation

    • Bitmap Images
    • Vector Images
    • Image Size and Resolution Settings
    • Scanning Images
    • Creating New Images
    • Placing Files

    Color Basics

    • Color Modes and Models
    • Color Mode Conversion
    • Previewing Color Differences Between Operating Systems
    • Color Management
    • Foreground and Background Colors
    • Using the Color Picker
    • Selecting Colors with the Color Palette
    • Selecting Colors with the Eyedropper Tool
    • Selecting Colors with the Swatches Panel

    Painting Tools

    • Painting Tools
    • The Brush Tool
    • Blending Modes
    • The Pencil Tool
    • The Color Replacement Tool
    • The Eraser Tool
    • The Magic Eraser Tool
    • The Background Eraser Tool
    • Using the Art History Brush
    • Using the History Brush

    Brush Settings

    • Using the Brushes Palette
    • Creating Custom Brush Tips by Selection
    • Creating Custom Brush Tips in the Brushes Palette
    • ADOBE PHOTOSHOP SYLLABUS
    • Setting Shape Dynamics
    • Setting Brush Scattering
    • Setting Brush Texture
    • Setting Dual Brushes
    • Setting Color Dynamics
    • Setting Other Dynamics
    • Miscellaneous Brush Settings
    • Clearing Brush Settings
    • Saving a Customized Brush
    • Saving a Customized Brush Library

    Making Selections

    • Selection Basics
    • Making Pixel Selections
    • The Marquee Tools
    • Refining Edges of Selections
    • The Lasso Tools
    • The Magic Wand Tool
    • The Quick Selection Tool
    • Selecting by Color Range
    • Adjusting Pixel Selections
    • The Extract Command
    • Copying and Pasting Pixel Selections
    • Saving and Loading Selections

    Filling and Stroking

    • Applying Fills
    • Using the Paint Bucket Tool
    • Using the Gradient Tool
    • Using the Gradient Editor
    • Using Patterns
    • Using the Pattern Maker
    • Stroking

    Layers

    • Using Layers and Layer Groups/Sets
    • Creating Layers and Layer Groups/Sets
    • Stacking and Linking Layers
    • Moving Layer Content with the Move Tool
    • Locking Layers
    • Common Layer Management Tasks
    • Merging and Flattening Layers

    Advanced Layers

    • Layer Styles
    • Adjustment Layers and Fill Layers
    • The Adjustments Panel
    • Masking Layers
    • The Masks Panel
    • Creating Clipping Groups
    • Creating Knockouts
    • Smart Objects
    • Smart Filters

    Text

    • Text Basics
    • Entering Text
    • Selecting Text
    • Editing the Bounding Box
    • Creating a Type Selection
    • Applying Effects to Type Layers
    • Using the Character Panel
    • Checking for Spelling Errors
    • Using the Paragraph Panel

    Drawing

    • Raster vs. Vector
    • Shape Layers and Shape Options (CS6 & Later)
    • Shape Layers and Shape Options (CS5-CS)
    • Using the Shape Tools
    • Using the Pen Tools
    • Using the Anchor Point Tools
    • Using the Paths Palette
    • Working with Paths

    Using Channels and Masking

    • Using the Channels Palette
    • Using Channels
    • Spot Colors
    • Blending Channels and Layers
    • Masks
    • Using Alpha Channels

    Manipulating Images

    • Changing the Canvas Size
    • Rotating and Flipping Images
    • The Rotate View Tool
    • Cropping Images (CS6)
    • Cropping Images (CS5-CS)
    • The Perspective Crop Tool
    • The Slice Tools
    • The Free Transform Command
    • The Smudge Tool
    • Blurring and Sharpening Images
    • Using the Dodge Tool and the Burn Tool
    • The Sponge Tool
    • Filters and The Filter Gallery
    • The Liquefy Command
    • Vanishing Point
    • Content-Aware Scaling
    • The Puppet Warp Tool
    • The Clone Stamp Tool
    • The Pattern Stamp Tool
    • The Healing Brush Tool
    • The Spot Healing Brush Tool
    • The Patch Tool
    • The Content-Aware Move Tool
    • The Red Eye Tool

    Saving Images

    • Saving Images
    • The Save for Web & Devices Dialog Box
    • Printing
    • Printing Images
    • Setting Printing Options

    Automating Tasks

    • Actions and the Actions Palette
    • Playing Actions
    • Editing Actions
    • Playing Pre-Loaded Action

    Help

    • Photoshop Help
    • System Info
    • Online Updates

ADOBE ILLUSTRATOR 👈🏽

  • A Quick Tour of Adobe Illustrator CS6
  • Getting to Know the Work Area
  • Selecting and Aligning
  • Creating and Editing Shapes
  • Transforming Objects
  • Drawing with the Pen and Pencil Tools
  • Color and Painting
  • Working with Type
  • Working with Layers
  • Working with Perspective Drawing
  • Blending Colors and Shapes
  • Working with Brushes
  • Applying Effects
  • Applying Appearance Attributes and Graphic Styles
  • Working with Symbols
  • Combining Illustrator CS6 Graphics with Other Adobe Applications

WORD PRESS 👈🏽

Overview

  • Introduction of different Web Technology
  • What is WordPress
  • How WordPress Works
  • Summary
  • Setting up and Installing WordPress
  • Installation of server
  • Installation of WordPress
  • Installation of MY SQL
  • Summary

HTML

  • Introduction of different Web Technology
  • Introduction
  • HTML Elements
  • HTML Attributes
  • HTML Headings
  • HTML Paragraphs
  • HTML Formatting
  • HTML Fonts
  • HTML Styles
  • HTML Links
  • HTML Tables
  • HTML Lists
  • HTML Forms
  • HTML Frames
  • HTML Iframes
  • HTML colours
  • HTML Colornames
  • HTML Colorvalues
  • HTML Quick List
  • HTML Layout
  • HTML Doctypes
  • HTML Head
  • HTML Meta
  • HTML Scripts
  • HTML Entities
  • HTML URLs
  • HTML URL Encode
  • HTML Media
  • HTML Audio
  • HTML Object
  • HTML Video
  • HTML YouTube
  • HTML Media Tags
  • HTML Summary
  • HTML5
  • HTML5 Introduction
  • HTML5 New Elements
  • HTML5 Video
  • HTML5 Video/DOM
  • HTML5 Audio
  • HTML5 Drag and Drop
  • HTML5 Canvas
  • HTML5 SVG
  • HTML5 Canvas vs. SVG
  • HTML5 Geolocation
  • HTML5 Web Storage
  • HTML5 App Cache
  • HTML5 Web Workers
  • HTML5 SSE
  • HTML5 Tags

WordPress

  • Introduction to Blogging
  • First Steps with WordPress
  • WordPress Semantics – Learning the Jargon
  • New to WordPress – Where to Start
  • Using Images
  • Wrapping Text Around Images
  • Comments in WordPress
  • Finding WordPress Help
  • Post Formats
  • Linking to Posts, Pages, and Categories
  • Using Smilies
  • Links Manager
  • WordPress Feeds
  • Customizing Feeds
  • How to Use Gravatars in WordPress
  • Writing Code in Your Posts
  • Using Password Protection

Designing

  • Developing a Colour Scheme
  • Designing Headers
  • CSS Horizontal Menus
  • Dynamic Menu Highlighting
  • Good Navigation Links
  • Next and Previous Links
  • Styling for Print
  • Designing Your Post Meta Data Section
  • Separating Categories in your Post Meta Data Section
  • Customizing the Read More
  • Formatting Date and Time
  • Styling Lists with CSS
  • Designing Headings
  • Playing With Fonts
  • Using Images
  • Fun Character Entities
  • Comprehensive list of design articles
  • Adding a Favicon

Theme Development

  • WordPress CSS Information and Techniques
  • Finding Your CSS Styles
  • Creating Individual Pages
  • Uploading Files
  • I Make Changes and Nothing Happens
  • WordPress Blog Design and Layout
  • Using WordPress Themes
  • HTML to XHTML
  • Custom Post Types
  • Stepping Into Templates
  • Stepping Into Template Tags
  • Template Hierarchy
  • The WordPress Loop
  • The Loop in Action
  • Anatomy of a Template Tag
  • Theme Functions File Explained

Website Development

  • Validating a Website
  • Know Your Sources
  • WordPress Housekeeping
  • WordPress Site Maintenance
  • Finding Server Info
  • HTML to XHTML
  • Migrating Multiple Blogs into WordPress 3.0 Multisite
  • Meta Tags in WordPress
  • Search Engine Optimization for WordPress
  • Accessibility

FTP Management

  • Understanding FTP
  • Setting up FTP Server (Live)
  • Uploading and downloading FTP contents
  • Summary

Sending Emails

  • Designing email panel
  • How to send an email to various users
  • Sending auto emails
  • Summary

Deployment

  • Deploying application on Web Server
  • Implement Word Press Site
  • Troubleshooting the project application after implementation
  • Summary

INTRODUCTION TO DIGITAL MARKETING 👈🏽

  • What is marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital campaigns

MOBILE MARKETING 👈🏽

  • Growth in Mobile Industry
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • Creating a Mobile Website
  • App Creation Strategy
  • Mobile Search Ads
  • Mobile Call Only Campaigns

VIDEO MARKETING 👈🏽

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign
  • Best Practices of Video Ads
  • Mobile Apps Install Campaign
  • Mobile Apps Engagement Campaign
  • Promoting Site in Mobile Apps
  • Targeting Options in Mobile Apps
  • Mobile Ad Formats
  • Conversion Tracking
  • Reporting in Mobile A

INTRODUCTION TO SMM 👈🏽

  • What is Social Media?
  • SMO
  • Benefits of usingSMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of Social Media on SEO

FACEBOOK MARKETING 👈🏽

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimensions in Posts
  • Creating a post strategy
  • Examples of Creative Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps creation
  • Integration FB in Site

FACEBOOK ADVERTISING 👈🏽

  • What is Facebook Advertising Types of Promotions?
  • Audience Targeting
  • Advanced Audience Targeting Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules Remarketing Strategy
  • Conversion Tracking

TWITTER MARKETING & ADS 👈🏽

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Profile creation and management
  • Customizing the profile
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet Analysis of Big Brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtags and its uses.
  • Tools for Twitter marketing
  • Twitter Analytics
  • Twitter Advertising Types of Campaigns
  • Audience Targeting
  • Bidding Strategies Reporting

YOUTUBE MARKETING 👈🏽

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Create video marketing strategy
  • Viral video examples
  • Upload the first video
  • How to optimize the video?
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers Annotations and Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Studio
  • YouTube Analytics

LINKEDIN MARKETING 👈🏽

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Creating company page
  • Customization of page Posting in LinkedIn Page
  • Advertising LinkedIn

INSTAGRAM MARKETING 👈🏽

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Tour of Instagram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram

EMAIL MARKETING 👈🏽

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter Design a Newsletter?
  • Reports
  • Marketing Automation

PINTEREST MARKETING 👈🏽

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy Boards in Pinterest Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins Pinterest Analytics

CONTENT MARKETING 👈🏽

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Content Strategy & Challenges
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

INTRODUCTION TO SEO 👈🏽

  • How the Search Engine Works?
  • Introduction to Keyword Research
  • Analyzing Search Engines

EXIT PROFILE

Exit Profile 👈🏽

  • Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.

CAREER PATH

Career Path 👈🏽

  • Digital Marketing Analyst
  • Digital Marketing Specialist/Expert
  • Digital Marketing Team Lead
  • Digital Marketing Strategist
  • Content Writer

1 CERTIFICATE

★ DWA - G-TEC Certificate

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